This module aims to help you understand your market and where you are in the bigger picture, understand your customers better; increase the effectiveness of your marketing and polish your marketing message.
Tutor: Carol Hall
Venue: Strelley Hall, Main St, Strelley, Nottingham NG8 6PE
Date: 2nd May – 16th May 2013
Time: 9.30am -1pm
Duration: 3 Sessions
Fee: £36.75 (£31.65 Concessions) Fee Waived for those on income related benefits or low income
Topics to be covered
Who is your customer
Market Research and analysing results
Understanding the competition
Knowing how to price your product / service
As a result of attending this course it may be possible for you to:
- Research Market Needs
- Identify your market segment
- Clarify your Customer Profile
- Undertake Market Research
- What do you know about your customers’ experiences of your business
- Pricing for profit
Teaching methods, learning activities
Experiential exercises, group discussions, case studies and self-study assignments.
Through quizzes, discussions and a variety of set assignments, the tutor will ensure that learners are making progress.
Previous learning required
Recent experience of establishing or running a new / start up business is assumed.
Essential materials or equipment
Learners will need access to a computer and the internet outside the course activities.
Where the course may lead
Each module is designed to build on existing knowledge and may lead to attendance at other module courses or a longer more specific and detailed course.
The tutor can provide you with information about what you can do next with the WEA and other local providers. A Giving Information and Advice county leaflet is available with useful local information. What Next? leaflets are available from your tutor or programme organiser to help you with your choices. If you would like to discuss what options are available or how to obtain guidance, please contact your programme organiser.
No reading recommendations available.
If you need help with paying for fees or childcare, you may be entitled to financial support. Ask your tutor or programme organiser for more information. We will treat all requests confidentially and with respect in accordance with our Learner Support Policy (see Services for Learners leaflet).
Help with learning
If you have a disability or learning difficulty, let us know as early as possible so that we can make arrangements to provide you with support. We will treat requests for help confidentially and with respect. Ask your tutor for more information. If you prefer, contact your Regional Office and ask to speak to someone about learning support (see Services for Learners leaflet).
Help with English, Maths or Study Skills
You are also entitled to extra help and support with English, Maths or Study Skills. Ask your tutor for more information. If you prefer, contact your Regional Office and ask to speak to someone about help with English, Maths or Study Skills.
Please contact Caroline on 0115 985 8203 or email email@example.com